Amazon India Prevents IT Burnout and Collects Business-Critical Information with the Help of FormAssembly
Case Study Snapshot
The Form Advocate
Abhinav Singh Kakran, Manager of Program Management
FormAssembly is ideal for large companies because of its ability to provide a flexible, easy-to-implement solution to common business process problems. Learn how Amazon India was able to use FormAssembly in this way to collect information from outside vendors and connect it seamlessly to their internal systems. The solution allowed Amazon India to avoid overtaxing their IT team and easily collect business-critical information.
According to Amazon India’s Manager of Program Management Abhinav Singh Kakran, they learned about FormAssembly through the U.S. Amazon team and evaluated other tools before completely settling on FormAssembly. The FormAssembly-Salesforce connection and ability to transfer data into their Salesforce org was a key reason Amazon chose FormAssembly.
About Amazon India
Amazon is one of the most recognizable online retailers in the world today, with offices located in more than 30 countries. The retailer offers a vast variety of products, goods, and services that are sold and shipped either directly from Amazon or from independent third-party sellers. Amazon India is a global branch of the company, providing direct access to similar goods and services, with specialized feature products tailored to customers in India.
active web forms in use
sellers in the Amazon India Seller Program
growth in revenue in 2017 fiscal year
A Disconnected Vendor System
Amazon India’s sales structure is such that they have partnerships with vendors that help to onboard sellers, but have no access to Amazon systems. Amazon India needed to find a way to collect this seller information, so they could track progress toward goals, and pay vendors correctly.
“FormAssembly was quite easy for us. It was a very basic plug-and-play kind of set-up. We did evaluate two other form creation tools, but they were not exactly meeting our needs at that particular time,” Kakran said. “Our use case might not be that big an issue for the U.S. team, but it’s quite big for us, because we have vendors that work outside of the Amazon network, and FormAssembly became the only way to connect their information to our internal CRM that is Salesforce. And that’s how we got started using this tool.”
A Flexible, Customizable Solution
Amazon benefitted from FormAssembly’s ease-of-use, many features, and customizable security.
Ease of Use
“FormAssembly is a very high-utility tool for us because it’s plug-and-play. It would take us a significant amount of dev effort to build internally in Amazon, and we’d also spend a good amount of bandwidth maintaining that tool. With FormAssembly, you can just log in to Salesforce and create whatever forms you need.”
“FormAssembly comes with a lot of bundled offerings and you can do a lot of things with it. You can connect many forms, you can hide the information, you can add in custom code. If FormAssembly was not there, it would make big impact for our teams who are helping us build this marketplace in India.”
“At any given time, we can control how many days we want Amazon data to reside on external third-party servers. FormAssembly’s security features are very handy, especially when you’re dealing with confidential data about customers and sales.”