What You’ll Learn
In Reimagining Digital Lead Generation, you’ll gain market-leading knowledge from thought leaders in the worlds of content, design, and data processing. You’ll discover how all of these factors work together to help you create a strategic approach to lead generation. Here’s a glimpse of what’s inside:
- How to approach the “content velocity” problem and approach challenges with legacy web content solutions and website builders
- An inside look at scalable content production specially built with web content templates, content blocks, and intuitive web forms (including a visual gallery of modern examples)
- How to tackle data silos and overly complicated systems with streamlined, integrated Salesforce capabilities
- How to optimize form response rate and quality using industry best practices
- The importance of incorporating two powerful pieces—content production and data collection—together for a dynamic solution that solves common pain points and maximizes results from platforms like Salesforce Marketing Cloud.